David Hutchins International Quality College

Quality Function Deployment - QFD

To develop skills in the use of Quality Function Deployment (QFD) techniques for the planning of New products and all new initiatives as used in the DMADV (Define, Measure, Analyse, Design, Verify) - also known as the Design for Six Sigma (DFSS) process. By using QFD tools the concept can even be used to plan your Six Sigma, Lean manufacturing or any other company wide initiatives. QFD has been used by a DHI Client to completely redesign the entire payroll for a company employing 6500 people with hardly a glitch. Tools such as the Kano Model (envisioned by Dr Noriaki Kano the eminent Japanese quality Guru) can be used to sharpen perceptions of customer needs and create unbeatable USPs (Unique Selling Points).

Target audience: 10 - 20 persons for our custom designed 'In House' version

Entry requirements: None but previous attendance at the DHI Six Sigma Course would be an advantage

Duration: 3 days for 'In House' version.
 
Cost: £ on application

Dates: To be agreed with client.

Location: Clients choice

Course description: 
The content is very similar in content to Design for Six Sigma (DFSS) and follows the DMADV (Define,Measure, Analyse, Design, Verify) Sequence.   

  • Customer focussed QFD incorporates Voice of the Customer (VOC), Concept Engineering, the Kano Model for determining Customer needs and  product Development based on the principles of QFD.
  • DHI brings all of these concepts together in this course,


Course objectives:
To develop skills in the use of QFD techniques for the planning of New products and all new initiatives. QFD can even be used to plan your Six Sigma, Lean manufacturing or other company wide initiatives.

Programme.

Day 1.

Introductions. Introduction to QFD.

Review of basic QFD tools and revisit those that are not well understood.

Customer needs Analysis –  Workshop on Customer Needs Analysis (identify the Voice of the Customer). Tools include the use of the Kano Model.

Use of the basic tools for the solution of design related problems. This follows the process of Root Cause Analysis based on the Juran Problem solving process.

Group work on a selected project

QFD as a means to convert intangible conceptual data into tangible specification criteria.

Group work using conceptual data known to participants using the Affinity Diagram method. This will probably complete day 1.

Day 2.

The Relationship Diagraph as a means to identify complex interactions. The technique will be explained before a practical session in its use.

The outputs of both this tools and the Affinity Diagram will then be used as inputs to the use of the Tree Diagram technique. This is the first specific planning tool in QFD and enabled the conversion of generalities into specific actions.

Group work in the use of this technique together with the explanatory lecture and examples will conclude towards the end of the day.

Introduction to the House of Quality. This naturally follows on from the use of the Tree Diagram. The lecture will conclude the day.

Day 3.

Following a brief review and discussion, group work will be carried out on the House of Quality. This is the Central Matrix of QFD from which all tasks and actions and key interactions are identified and performance criteria determined.

Finally, the techniques Project Decision Project Chart (PDPC) and the application of Arrow diagrams will be covered to conclude the course.


Please click 'Contact us' for registration form which may be faxed, emailed or mailed to DHI



The content of this course is based on David Hutchins new book Hoshin Kanri - The strategic approach to continuous improvement

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© 2009